WORLD JOURNAL OF MANAGEMENT AND ECONOMICS
Archive
Volume 15 | Special Issue 03 | Marketing management- topical issues & challenges
Guest Editor : Dr. Amit Sharma, Tarun Goma, Dr. Oorja Sharma & Dr. Sharad Patil
SIPPING ITS WAY TO THE TOP- THE CASE OF AROMA GREEN TEA IN NORTH INDIA
Dr. BIDISHA BANERJI and SOUMITA MUKHERJEE
CORPORATE SOCIAL RESPONSIBILITY, CORPORATE GOVERNANCE AND FINANCIAL PERFORMANCE OF CORPORATE: INSIGHTS FOR ESG INVESTING
DEEPTI SEHRAWAT VERMA, NARENDER and ANAND SHARMA
THE ROLE OF COMPETENCIES AND ENTREPRENEURIAL CHARACTERISTICS ON THE VENTURE GROWTH
Dr. NAZIA QAYOOM and Dr. JAVEED AHMAD
MODELING CONSUMER LOYALTY TO THE QUALITY OF E-SERVICES IN RELATION TO E-GROCERY
KIRTI PRASHAR and Dr. ANIL KALOTRA
EFFECT OF VISUAL SERVICESCAPE AESTHETICS COMPREHENSION AND APPRECIATION ON AFFECTIVE AND COGNITIVE EVALUATIONS, SATISFACTION AND BEHAVIORAL INTENTIONS; AN EMPIRICAL ANALYSIS
RASHEED K and RAJA SHEKHAR BELLAMKONDA
MANAGEMENT OF IMPLICIT/TACIT KNOWLEDGE IN HIGHER EDUCATIONAL INSTITUTES
RUNITA MARWAH
ANTECEDENTS OF CUSTOMER SATISFACTION IN SOCIAL COMMERCE
SUBEER BANERJEE, SWARUP MOHANTY, RICHA BANERJEE and ABHAY SINGH CHAUHAN
AN INVESTIGATION INTO THE EFFECTS OF PERCEIVED QUALITY, BRAND IMAGE, AND BRAND AWARENESS ON CUSTOMER BRAND EQUITY IN THE RETAIL INDUSTRY
ASHISH CHOUDHARY, Dr. SUNNY DAWAR, Dr. SUNISHTHA DHAKA and Dr. PALLAVI KUDAL
STUDY THE EFFECT OF SUBJECTIVE NORMS ON PURCHASE INTENTION TOWARDS ORGANIC PROCESSED FOOD PRODUCTS
TANVEER KAUR and Dr. ANIL KALOTRA
SOCIAL NETWORKING SITES – A LEAN RECRUITMENT TOOL TOWARDS DIGITAL TRANSFORMATION FOR SUSTAINABLE DEVELOPMENT
Dr. AATISH DILIP ZAGADE and Dr. DIPANJAY BHALERAO
UNDERSTANDING FOUR A’S MODEL FOR YOUNG CONSUMER’S PERCEPTION TOWARDS ONLINE ADVERTISING IN INDIA – VALIDATION OF CONCEPTUAL FRAMEWORK
Dr. DIPANJAY BHALERAO and Dr. AAKASH KAMBLE
INHERENT CHALLENGES IN TRAINING EFFECTIVENESS
KULDIP CHARAK, RUPESH PATIL, LAXMAN TRIPATHY and KAVITA JOSHI
SPIRITUALITY BASED EDUCATION SYSTEM BY RAMAKRISHNA MISSION HELPED TO CREATE A VALUE BASED EDUCATION SYSTEM
Dr. PRANAV SHARAD KAYANDE and Dr. HARSHAL ANIL SALUNKHE
LITERATURE REVIEW OF CONSUMER PERCEPTION FOR OTT PLATFORM
Dr. AMITABHA MAHESHWARI, DEEP SHIKHA CHAVAN, MANISH KUMAR UPADHYAY and AKANKSHA BAJPAI
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